Privacy Policy

Who We Are

This privacy policy applies to the website located at https://dapperms.com and all related services operated by Dapper Market Solutions® LLC ("DMS," "we," "us," or "our"), a Michigan-based company located in South Lyon, MI 48178.

What Personal Data We Collect and Why

We gather various types of personal information from users to personalize and improve our services, manage user accounts and profiles, fulfill service requests, and analyze website usage.

Information You Provide

When you use our services, submit a form, or contact us, you may knowingly supply personal information including your name, email address, phone number, company name, physical location, IP address, and browser cookie information.

Form Submissions & Consent to Communications

When you submit a contact form, inquiry form, or lead magnet download form on our website, you consent to receive communications from Dapper Market Solutions® LLC regarding your inquiry. This may include email, phone calls, and/or text messages related to our products and services. Your contact information may be added to our customer relationship management (CRM) system for follow-up purposes.

You may opt out of receiving further communications at any time by: (i) replying "STOP" to any text message; (ii) clicking the unsubscribe link in any email; or (iii) contacting us at support@dapperms.com. Opting out of marketing communications will not affect any transactional or service-related messages regarding an existing business relationship.

Information Collected Automatically

When visiting our website, logging in, or registering, cookies, advertising beacons, and similar technologies may be used by our online data partners or vendors to associate your activities with other personal information they or others have about you. We may send communications and marketing messages to email addresses collected this way.

Device Information

We may collect information about your computer or mobile device including device type, unique device identifiers, advertiser ID, IP address, MAC address, operating system, and approximate physical location.

Website Visitor Identification Technology — Universal ID & Identity Graph

Our website uses visitor identification technology powered by Universal IDs and Identity Graph matching ("Identity Resolution") that may identify visitors to our website by name, email address, and/or phone number. Universal IDs are encrypted, industry-standard identifiers derived from authenticated user data — primarily hashed email addresses (HEMs) — rather than tracking cookies. This approach represents an emerging privacy-forward standard in digital advertising and identity resolution.

Unlike cookie-based tracking, this technology does not rely on browser cookies or store tracking files on your device. All identity matching is performed using encrypted, hashed identifiers — no plaintext personal information is used in the matching process. The technology is provided by a third-party data services provider operating under a SOC 2 compliant data pipeline.

How This Technology Works

When you visit our website, our pixel captures behavioral engagement signals associated with your browser session and transmits them, along with encrypted digital identifiers, to our third-party data services provider. Those signals are matched against a consumer Identity Graph — a database of authenticated consumer profiles linked through Universal IDs that contains hundreds of millions of records, enabling resolution of anonymous visitors into identified individuals at the highest probability of match.

The Identity Graph draws on authenticated data sources including: publisher co-registration data, email service provider (ESP) engagement signals, offline consumer databases, financial and credit data sources, and telecommunications records.

Behavioral Signals We Collect

The pixel deployed on our website may collect the following behavioral data:

• Page views and navigation paths
• Scroll depth (including deep scroll events)
• Time spent on page
• Exit intent activity
• Link and button clicks
• File downloads
• Video engagement
• Form submission events

Information Identified

Information identified through this technology may include: first name, last name, personal email address, personal phone number, home address, estimated age, income range, homeowner status, and other consumer attributes derived from third-party data sources.

How We Use This Information

We use this information to: (a) follow up with individuals who have expressed interest in our products or services by visiting our website; (b) send commercial communications about our business offerings; and (c) improve the relevance of our marketing outreach. By visiting our website, you acknowledge and consent to the use of this Universal ID and Identity Graph-based identification technology as described herein.

Your Choices & Opt-Out

Because this technology does not use cookies, standard browser cookie controls and opt-out tools will not prevent it from operating. If you wish to opt out, submit a written opt-out request to support@dapperms.com. We will process your request and transmit your opt-out to our data services provider within 10 business days. California residents have additional rights — see "Your California Privacy Rights" below.

Information Obtained From Third-Party Data Providers

In addition to information you provide to us directly, we may obtain personal information about you from third-party data providers, data brokers, and consumer data platforms. This information may include your name, email address, phone number, mailing address, demographic information (such as estimated age, income range, and homeowner status), and behavioral intent signals indicating potential interest in products or services like ours.

We use third-party sourced personal information to: (a) send commercial email communications to prospective customers who may be interested in our products or services; (b) conduct direct mail and telephone outreach; (c) serve targeted digital advertising; and (d) build and maintain our customer prospect database.

Third-party data providers from whom we obtain personal information are contractually required to have collected such information in compliance with applicable law, including the CAN-SPAM Act, TCPA, and applicable state privacy regulations. We conduct our outreach using this data in compliance with all applicable laws, including honoring Do-Not-Call registry registrations and providing clear opt-out mechanisms in all commercial emails.

If you have received a commercial communication from us and did not directly provide us your contact information, we obtained your information from one of our approved third-party data sources.

Deduplication Suppression Lists

To ensure that previously delivered records are not redelivered to the same client in subsequent audience cycles, we retain one-way SHA-256 hashed identifiers derived from email addresses, together with non-personal metadata (client identifier and delivery date), in access-restricted internal storage. These hashed identifiers are pseudonymized data and cannot, in isolation, be reversed to identify individual consumers.

Suppression list entries do not contain consumer names, contact details, postal addresses, demographic attributes, or financial signals. Suppression list entries associated with a client engagement are deleted within 30 days following the conclusion of that engagement, except where retention is required by law or written client instruction.

Consumer rights requests under applicable law (including right-to-know, deletion, and opt-out of sale or sharing) are honored against any associated suppression list entry.

Commercial Email Communications

We may send commercial email communications to individuals whose email addresses we have obtained directly from you or from third-party data sources. All commercial emails we send comply with the federal CAN-SPAM Act (15 U.S.C. § 7701), which requires that we:

• Clearly identify ourselves as the sender in the "From" field
• Provide an accurate subject line that is not deceptive
• Include our valid physical mailing address in every commercial email
• Provide a clear and conspicuous mechanism to opt out of receiving future commercial emails from us
• Honor all opt-out requests within ten (10) business days of receipt

If you wish to opt out of receiving commercial emails from us, you may: (i) click the unsubscribe link included in any commercial email we have sent you; or (ii) send a written opt-out request to: support@dapperms.com. Once we receive your opt-out request, we will not send you further commercial email communications. Please note that we may still send you transactional or relationship emails related to any existing business relationship.

Telephone Communications & Do-Not-Call Compliance

We may contact individuals by telephone or text message using contact information obtained directly from those individuals or from approved third-party data providers. All telephone outreach we conduct complies with the Telephone Consumer Protection Act (TCPA, 47 U.S.C. § 227) and the regulations of the Federal Trade Commission (FTC) and Federal Communications Commission (FCC), including the National Do-Not-Call Registry. To learn more about your rights regarding unwanted calls, emails, and texts — or to file a complaint — visit the FTC's consumer guidance at consumer.ftc.gov/unwanted-calls-emails-texts.

We maintain an internal Do-Not-Call list. If you wish to be added to our internal Do-Not-Call list and no longer receive telephone communications from us, please contact us at: support@dapperms.com or call (248) 494-8450.

We will honor all Do-Not-Call requests within thirty (30) days of receipt. Your request will remain on our internal Do-Not-Call list for a minimum of five (5) years from the date of your request.

Cookies

Our website uses cookies to enhance your experience. These include functional cookies (for login sessions and preferences) and analytics/marketing cookies (for understanding how visitors use our site). On your first visit, a cookie consent banner allows you to accept or decline non-essential cookies. If you accept, analytics and marketing tools (including Google Tag Manager) will be loaded. If you decline, only essential cookies will be used.

You can manage your cookie preferences at any time by clearing your browser cookies, which will reset your consent choice.

Third-Party Services

We use the following third-party services that may collect data:

• Google Tag Manager / Google Analytics — website analytics and conversion tracking
• Meta Pixel (Facebook) — advertising conversion tracking and audience building
• Dapper ID™ (Identity Resolution) — website visitor identification via Universal ID and Identity Graph technology
• Vercel — website hosting and performance analytics
• UserWay — accessibility compliance widget

Embedded Content

Pages on this site may include embedded content (e.g., videos, forms, third-party widgets). Embedded content from other websites behaves in the exact same way as if you visited those websites directly — they may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction.

Data Retention

Form submissions and contact inquiries are retained for as long as necessary to fulfill the purpose for which they were collected, or as required by law. Website visitor identification data is retained in accordance with our data services provider's retention policies. You may request deletion of your data at any time by contacting us.

Your California Privacy Rights (CCPA / CPRA)

If you are a resident of the State of California, the California Consumer Privacy Act of 2018 ("CCPA"), as amended by the California Privacy Rights Act ("CPRA"), provides you with specific rights regarding your personal information.

Categories of Personal Information We Collect

We collect or may collect the following categories of personal information:

• Identifiers (name, email address, phone number, IP address, mailing address)
• Commercial information (products or services purchased or considered)
• Internet or other electronic network activity information (browsing behavior on our website, including information collected through visitor identification technology)
• Geolocation data
• Inferences drawn from personal information to create a profile about consumer preferences

We obtain this personal information from: (i) directly from you when you contact us or use our website; (ii) automatically when you visit our website through Universal ID and Identity Graph-based visitor identification technology; and (iii) from third-party data providers.

Your Rights as a California Resident

You have the right to:

• Know what personal information we have collected about you
• Access and receive a copy of your personal information
• Request deletion of your personal information, subject to certain exceptions
• Correct inaccurate personal information
• Opt out of the sale or sharing of your personal information
• Limit use of sensitive personal information
• Not be discriminated against for exercising your privacy rights

Opt-Out of Sale or Sharing

We may share or disclose your personal information with third-party advertising partners or data services providers in ways that may constitute a "sale" or "sharing" under the CCPA/CPRA. You have the right to opt out of such sale or sharing at any time. To exercise your right to opt out, contact us at support@dapperms.com.

How to Submit a Privacy Request

To exercise your rights under the CCPA/CPRA, please submit a verifiable consumer request by emailing us at support@dapperms.com or calling us at (248) 494-8450. We will respond to your request within 45 days. We will not charge a fee for up to two requests per 12-month period.

Virginia, Colorado, and Other State Privacy Rights

If you are a resident of Virginia (VCDPA), Colorado (CPA), or another state with comprehensive privacy legislation, you may have similar rights to those described above for California residents, including the right to access, correct, delete, and opt out of targeted advertising and data sales. To exercise any of these rights, please contact us at support@dapperms.com.

Security

We implement industry-standard security measures to protect your personal information, including HTTPS encryption, security headers (HSTS, XSS protection, content type enforcement), and access controls. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13 without verifiable parental consent. If you believe we have inadvertently collected such information, please contact us immediately.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this privacy policy, wish to exercise your data rights, or want to opt out of website visitor identification or commercial communications, please contact us:

Applicable Laws

This privacy policy reflects compliance with the following federal and state laws: